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| News Room |
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Inov8 and Mobilink Launch Mobilink Genie, A new global benchmark in Mobile Commerce Services – No Wallet, No Plastic, No Paper Ever wondered what it would be like if you could do all conceivable financial transactions securely from the comfort of your mobile phone? Want real time information? Well, wait no more – Genie has arrived, riding the coat-tails of Inov8’s GSM-FT (Global System for Mobile Financial Transactions). The first leg of the global roll out for the Genie service is officially underway. Launching exclusively with Mobilink in Pakistan, it is a truly secure, one of a kind, mobile payments/commerce system, which sets a new global benchmark in mobile commerce services. Everything from multiple bill/utility payments, mobile bill payments, prepaid airtime top-up, insurance premium payments, selling of new micro insurance products, credit card payments and a number of other services are available from your Mobilink phone, anytime and anywhere. A host of new offerings, currently under integration, are expected to be rolled out over the next few quarters, including travel and leisure, fast food home delivery services, retail payments, interbank fund transfers, stock trading and micro payments. Inov8 is extremely proud of the fact that this model for mobile commerce has been deployed first in Pakistan, before being available anywhere else in the world. The entire solution was conceived, developed and deployed in Pakistan over the course of the past four years, and is arguably the largest systems integration effort in the country’s history, bringing mobile and telecommunication networks, banking systems, billing systems at utility companies and other service providers on to one platform, Genie. Mobilink Genie has access to approximately 70 Million accounts at different organizations. This effort would not have been possible without the dedicated believers at Inov8 and an extremely aggressive and forward looking team at Mobilink, whose combined vision and courage helped implement a new global benchmark. The effort of all our other founding partners including KASB Bank, Citibank, Atlas Bank, Adamjee Insurance, McDonalds, the Lahore Electric Supply Company, and other utility companies across the country was monumental. For banks and service providers looking for a secure, anytime and anywhere mobile channel for customers, we have offered an open and inclusive platform across all industries using the Software as a Service (SaaS) model to drive down the total cost of ownership. For consumers, we are bringing a new mobile lifestyle, the next generation in convenience. Registration is an SMS away. Paying for products and services, anytime and anywhere from your Mobilink Genie enabled phone takes just a few clicks. Welcome to Mobilink Genie, a world where the mobile phone is viewed as much more than a plain communication tool. It is viewed as the central focus of your life, delivering cutting edge lifestyle and financial services, backed by our in depth R&D programs. Inov8 and Adamjee launch Adamjee Insurance policy purchase on the Genie Mobile Platform Inov8 and Adamjee have enabled Adamjee Insurance policy services on the Genie Mobile Payment Platform. Adamjee customers using Genie can now use their Genie accounts and linked credit or debit instruments to purchase their policies using their phones. LESCO announces a formal partnership with Inov8 Limited for mobile commerce services At the time of signing, Chairman and CEO Inov8, Hasnain Sheikh announced "In the first phase, LESCO is coming on to Inov8 Limited's Mobilink Genie service, which will allow customers to access, view and pay their bills in real time via their Mobilink phones. We work with many utility service providers in the region and have found the LESCO team to be ahead of the curve in identifying technology needs and facilitating their customers." President Inov8, Bashir Sheikh, also present on the occasion said "We are proud of the fact that LESCO have reposed confidence in our service and technology and hope to expand their offering in the near future via our complete mobile commerce platform." Inov8 enters into an agreement with Adamjee Inov8 and Adamjee have agreed to enable Adamjee Insurance policy renewal services on the Genie Mobile Payment Platform. Adamjee customers using Genie will be able to use their Genie accounts and linked credit or debit instruments to pay for their policy renewals from their homes, offices or while on the go. McDonald's signs up as merchant for Genie order placement services McDonald's has agreed to provide Genie users the ability to place McDonald's delivery order using their Genie application.
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